What is a UX strategy in simple words: UX strategy is a systematic approach to the development of a design solution: both a specific application and all contact points and lines of communication of the company – all value exchange chains (and their links) between the company and clients.

What is the value of UX strategy for business, teams and project progress?

If a company is a product that delivers on its promises with a certain effectiveness, then the UX strategy sets the general direction (vector) for the transformation of such a product in order to increase both the effectiveness and the scale of the value provided.

With a UX strategy, it’s easier to set priorities and progressively break into new things. And thanks to this vector, teams can tune in to a common significant cause, feel the importance of the upcoming changes and engage in implementation with high passion and dedication. 

What does it take to develop a UX strategy?

• Determine strategic development goals, for example, entering a new market or developing a specific product;
• Enlist the support of the company’s management;
• A team with an engaged champion change leader.

When is a UX strategy created?

A UX strategy is developed at the pre-preparation stage, that is, before creating a design solution and implementing design solutions in code.

What is UX strategy and what is its value for business

Definition: A UX strategy is a plan of action that will result in an improved user experience that will be noticeable by a specified date.

The scope of a UX strategy can vary and cover a single product, service or feature; multiple products and services; or entire organizations. Despite this, a strong UX strategy ensures that user-centric ideas are integrated with the business strategy.

A UX strategy can cover a specific product, service or feature, a group of products and services, or even entire organizations. It is an effective UX strategy that ensures that user-centric solutions are woven into the fabric of business strategy – reflected in the approach to business and results.

It is important to understand that a UX strategy on its own (as a thought) is not enough. It is important for strategists to clearly articulate and convey exactly how the implementation of the strategy will make the business more successful.

Developing a UX strategy: where to start?

A thoughtful UX strategy helps accelerate business growth and development while keeping user needs at the forefront. UX leaders (customer experience leaders) are also often an excellent catalyst for shaping an organization’s vision and strategy.

To get started with your UX strategy, answer the following questions:

• Why do we need a UX strategy? Focus on learning about user data and content. Continuously monitor the company’s competitive environment from the user’s perspective.
• Which actions will bring the most benefit? Analyze the company’s business and revenue generation model. Practice formulating problems and solutions that are relevant to both customers and the company.
• Who should be involved in this task? Involve other team members and help them succeed by putting the interests and needs of users first.
• How will we know that we have succeeded? Find out what performance indicators (KPIs) are measured in your organization and then take control of them. Communicate the value of UX from a business perspective so that executives understand your offering as well.