Of course, the most important stage in website promotion is filling the resource with voluminous text material optimized for specific search words and phrases.

Currently, competition between sites of the same topic on the Internet has reached its peak. Websites rise and fall, and this is a constant struggle, which creates favorable conditions for the work (and, accordingly, the emergence of new) SEO agencies and studios offering both SEO copywriting and optimization in general. The work of SEO technology specialists consists primarily of creating large volumes of text material, “tailored” to specific keywords and its proper distribution across pages, as well as ensuring its fast and reliable optimization by search engines.

It is obvious that only professionals can perform the complex work of promptly filling resources with high-quality optimization text material (self-taught copywriters, that is, freelancers, with rare exceptions, simply cannot compete with professionals).

This is beneficial for the development of SEO services. The number of specialists in this field is growing exponentially, while competition has not yet affected the rise in prices (that is, does not have a reducing effect), contrary to logic and common sense.

Against the backdrop of a general rise in interest from business and government agencies in the field of information services, capital is actively pouring into this area of activity. The amount of money spent on website promotion is simply incomparably greater than two or three years ago. There is a general boom in companies and private entrepreneurs gaining positions for their Internet resources. The Internet audience is growing larger. People in Russia are increasingly using the Internet to conduct business and search for goods and services.

It is rightly believed that over time, up to 50% of ordinary household transactions and orders will be carried out via the Internet. This provides users with many advantages, the main one of which is saving time, especially in large cities, where the pace of life is cosmic.

It is obvious that companies whose websites rank highest in search results receive the majority of orders and, accordingly, income. However, long-term success is ensured only with constant work on the site – optimizing content and adding new texts. This process may be expensive, but it should not stop because competitors will always strive to take the lead.