YouTube for business. YouTube channel development and optimization

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YouTube for business. YouTube channel development and optimization

About Course

In this course, we will understand YouTube marketing for your business.
You will learn how to create a YouTube channel for yourself or your business and promote it. You will understand what the promotion structure is, where to get traffic to your channel, how to increase subscribers.
You will understand the system of working with a channel for a company or a brand. Why should you choose us over other online YouTube marketing courses? You will have the opportunity to learn how to develop a YouTube channel from leading Internet marketing professionals

What Will You Learn?

  • Create a popular YouTube channel
  • Form a channel subscriber base
  • Increase video views
  • Make money on YouTube
  • Optimize video (title, description, tags) - YouTube SEO
  • Work with YouTube analytics (YouTube studio)
  • Promote your videos and YouTube channel

Course Content

Introduction

  • Introduction
  • Why do businesses need YouTube? How does YouTube work? Ranking Factors
  • Competitor analysis
  • Team for creating a YouTube channel.
  • What to publish on YouTube?
  • Principles of creating YouTube videos.
  • Creating a YouTube channel. First steps.
  • Video uploading and optimization.
  • Loading videos. Settings
  • Design and setup of a YouTube channel.
  • Creating a cover for a video.
  • How to promote a video on YouTube?
  • YouTube channel analytics
  • Analytics. Smartphone application
  • Summarizing
  • Main points of the course
  • Final lecture

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