Your Photography Business: A Complete Startup Guide

About Course

You’ll have your business up and running in no time!

What do we cover in this course?

Kinds of photography businesses
Choosing your business name & structure
Business registration, tax IDs, licenses and bank accounts
Building a business website
Setting your prices
Designing a portfolio that sells
Equipment you need to get started
How to get your first paying clients
Getting listed on Google Maps and search results
Expanding your online presence with modern marketing techniques
Tips for every step of a paid photography shoot
Scaling your business
and so much more!

You will learn everything you need to start a successful photography business
You will learn best practices for each step of a photography gig - from booking the client to final delivery
You will learn business basics such as registering a business name, getting a business license and tax ID, and choosing a structure
You will learn how to set prices, what equipment you need and how to find your first clients
You will learn how to create a website and portfolio that gets you more clients
You will learn how to expand your online presence with Instagram, Facebook, Google, Yelp and more
You will learn how to set up a proper business with accounting, insurance and tax tips

Course Content

Introduction to Starting a Photography Business

Welcome to Class | Photography Business Course
DOWNLOAD: Course Workbook | Photography Business Course
DOWNLOAD: Activity Workbook | Photography Business Course
Why Do You Want to Start a Photography Business? | Photography Business Course
Tips to Improve Your Course Taking Experience | Photography Business Course
What Kind of Photography Business Do You Want to Start?
Important Personal Note from Instructor Will | Photography Business Course
Case Study: Starting a Photography Business | Photography Business Course

Basics of Starting a Photography Business

Choose Your Business Name | Photography Business Course
Choose Your Business Structure | Photography Business Course
Register Your Business Name | Photography Business Course
Get Your Federal Tax ID | Photography Business Course
Get Your Business License | Photography Business Course
Get Your Business Bank Account | Photography Business Course
Register Your Online Accounts – Domain Name & Social Media
Branding Your Business | Photography Business Course
Set Your Prices | Photography Business Course
Example of a Price List | Photography Business Course
The Photography Gear You Need to Start a Business | Photography Business Course
Case Study: Business Basics | Photography Business Course
Case Study: Will’s Equipment | Photography Business Course
COURSE BREAK: Check Out Our Ultimate Resource for New Photographers

Get Your First Paying Clients

You Need to Prove Yourself | Photography Business Course
The Best Place to Find Your First Clients | Photography Business Course
What to Charge for Your First Clients | Photography Business Course
Intro to the ‘ON SET’ Lectures | Photography Business Course
ON SET – Partnering with Other Creatives | Photography Business Course
ON SET – Getting Work in a Competitive Environment | Photography Business Course
Important Note About Shooting Wisely | Photography Business Course
Case Study: Getting Your First Clients | Photography Business Course
Case Study: Think Creatively to Build Your Portfolio & Get Your First Clients

Create Your Photography Business Website

Expanding Your Online Presence

Use Instagram to Grow Your Business | Photography Business Course
Use Facebook to Grow Your Business | Photography Business Course
Get Your My Google Business Listing | Photography Business Course
Get Your Yelp Business Page | Photography Business Course
Create Profiles on Photographer Review Sites | Photography Business Course
Find Work on Freelancer Job Sites | Photography Business Course
Use Craigslist to Find Initial Work | Photography Business Course
Case Study: Expanding Your Online Presence | Photography Business Course

The Photography Business Workflow

Step 1 – Meeting Your Client | Photography Business Course
Step 2 – Booking Your Client | Photography Business Course
Example of a Contract | Photography Business Course
Example of an Invoice | Photography Business Course
Step 3 – The Shoot | Photography Business Course
Step 4 – Editing / Post | Photography Business Course
Step 5 – Final Delivery | Photography Business Course
ON SET – Overview of Will’s Headshot Shoot | Photography Business Course
Example of Will’s Email Directions | Photography Business Course
ON SET – Will’s Backdrop Placement | Photography Business Course
ON SET – Using Paper Backdrop Rolls | Photography Business Course
ON SET – Adding a Back Light | Photography Business Course
ON SET – Interacting with Clients (See Will In Action!)
Case Study: The Business Workflow | Photography Business Course

Scaling Your Business with Better Infrastructure

Conclusion

Free Lightroom Presets

How to Install Presets in Any Version of Lightroom | Photography Business Course
Preset Pack 1: Flat Matte Style | Photography Business Course
Preset Pack 2: Street Grunge Style | Photography Business Course
Preset Pack 3: Bold Contrast & Colors | Photography Business Course
Preset Pack 4: Light & Airy | Photography Business Course
Preset Pack 5: Vintage Vibes | Photography Business Course
Preset Pack 6: Desaturated Colors | Photography Business Course
Preset Pack 7: Black & White | Photography Business Course
Preset Pack 8: HDR Nature Pop | Photography Business Course
Preset Pack 9: Tropical Teals & Oranges
Preset Pack 10: Cool Blues
Preset Pack 11: Golden Hour Bohemian
Preset Pack 12: Soft Pastels & Newborn Photography

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Your Photography Business: A Complete Startup Guide

About Course

What Will You Learn?

Course Content

Introduction to Starting a Photography Business

Welcome to Class | Photography Business Course

DOWNLOAD: Course Workbook | Photography Business Course

DOWNLOAD: Activity Workbook | Photography Business Course

Why Do You Want to Start a Photography Business? | Photography Business Course

Tips to Improve Your Course Taking Experience | Photography Business Course

What Kind of Photography Business Do You Want to Start?

Important Personal Note from Instructor Will | Photography Business Course

Case Study: Starting a Photography Business | Photography Business Course

Basics of Starting a Photography Business

Choose Your Business Name | Photography Business Course

Choose Your Business Structure | Photography Business Course

Register Your Business Name | Photography Business Course

Get Your Federal Tax ID | Photography Business Course

Get Your Business License | Photography Business Course

Get Your Business Bank Account | Photography Business Course

Register Your Online Accounts – Domain Name & Social Media

Branding Your Business | Photography Business Course

Set Your Prices | Photography Business Course

Example of a Price List | Photography Business Course

The Photography Gear You Need to Start a Business | Photography Business Course

Case Study: Business Basics | Photography Business Course

Case Study: Will’s Equipment | Photography Business Course

COURSE BREAK: Check Out Our Ultimate Resource for New Photographers

Get Your First Paying Clients

You Need to Prove Yourself | Photography Business Course

The Best Place to Find Your First Clients | Photography Business Course

What to Charge for Your First Clients | Photography Business Course

Intro to the ‘ON SET’ Lectures | Photography Business Course

ON SET – Partnering with Other Creatives | Photography Business Course

ON SET – Getting Work in a Competitive Environment | Photography Business Course

Important Note About Shooting Wisely | Photography Business Course

Case Study: Getting Your First Clients | Photography Business Course

Case Study: Think Creatively to Build Your Portfolio & Get Your First Clients

Create Your Photography Business Website

The Best Website Platforms for Photographers | Photography Business Course

What You Need to Put on Your Website | Photography Business Course

Tips for Designing the Perfect Portfolio | Photography Business Course

Case Study: Looking at Photography Websites | Photography Business Course

Expanding Your Online Presence

Use Instagram to Grow Your Business | Photography Business Course

Use Facebook to Grow Your Business | Photography Business Course

Get Your My Google Business Listing | Photography Business Course

Get Your Yelp Business Page | Photography Business Course

Create Profiles on Photographer Review Sites | Photography Business Course

Find Work on Freelancer Job Sites | Photography Business Course

Use Craigslist to Find Initial Work | Photography Business Course

Case Study: Expanding Your Online Presence | Photography Business Course

The Photography Business Workflow

Step 1 – Meeting Your Client | Photography Business Course

Step 2 – Booking Your Client | Photography Business Course

Example of a Contract | Photography Business Course

Example of an Invoice | Photography Business Course

Step 3 – The Shoot | Photography Business Course

Step 4 – Editing / Post | Photography Business Course

Step 5 – Final Delivery | Photography Business Course

ON SET – Overview of Will’s Headshot Shoot | Photography Business Course

Example of Will’s Email Directions | Photography Business Course

ON SET – Will’s Backdrop Placement | Photography Business Course

ON SET – Using Paper Backdrop Rolls | Photography Business Course

ON SET – Adding a Back Light | Photography Business Course

ON SET – Interacting with Clients (See Will In Action!)

Case Study: The Business Workflow | Photography Business Course

Scaling Your Business with Better Infrastructure

Using Podio to Keep Track of Everything | Photography Business Course

Business Insurance | Photography Business Course

Accounting | Photography Business Course

Taxes | Photography Business Course

Scaling Up Your Prices | Photography Business Course

Attending Conferences and Meetups | Photography Business Course

Case Study: Continued Business Growth | Photography Business Course

Case Study: Running a Wedding Photography Business as a Side Business

Conclusion

Thank You Video | Photography Business Course

Free Lightroom Presets

How to Install Presets in Any Version of Lightroom | Photography Business Course