Strategy is the key to successful promotion on social networks. The right strategy will help you quickly achieve your goals: get more sales, increase awareness, build an employer brand. This course provides entry-level foundational knowledge for social media strategy and promotion. He will help you understand the basics of marketing and working with social networks, create an effective SMM promotion strategy, and possibly change the strategy of your business. We will examine in practice how to correctly analyze competitors and target audiences and what tools are available for this.