Become an SEO Specialist: Your Beginner’s Guide to Mastery

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Become an SEO Specialist: Your Beginner’s Guide to Mastery

About Course

The online course “SEO for Beginners” was created on the basis of successfully proven training programs of educational institutions.
It has been improved and adapted for online learning.
The course is an original development for an in-depth and detailed study of the basics of SEO. It is suitable for those who want to find a new profession in the field of digital marketing from scratch.
The value of an SEO specialist is that he knows how to achieve a constant flow of customers from the Google search engine. For business, this is practically the only significant source of constant traffic to the site, which is free. After completing the course, you will be able to confidently begin implementing your own SEO projects or taking on customer projects.

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What Will You Learn?

  • Drawing up a semantic core for the site
  • Optimizing website pages for keywords
  • How to do an SEO site audit
  • How to get a constant flow of customers from organic traffic
  • How to bring your website to the top of search results

Course Content

SEO Basics

  • What is SEO?
  • SEO Background: How Search Engine Algorithms Work
  • Personalized search results
  • Criteria for ranking a site in search results

Semantics and selection of keywords

Internal optimization of website pages

Site indexing

Working with Google Search Console

External website optimization

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