Marketing takeoff on Facebook and Instagram from scratch 2023

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Marketing takeoff on Facebook and Instagram from scratch 2023

About Course

As a result of completing the course, you will be able to launch ads on Facebook and Instagram yourself in 15 minutes! This course was created to help people who do not understand how to set up advertising on the social networks Facebook and Instagram, figure it out and independently learn how to run advertising through Facebook Ads Manager. This course reveals the basic functionality of the advertising account. With the help of this course, you can independently set up advertising for the desired audience without outside help.

The course demonstrates step-by-step instructions for launching online advertising on social networks from scratch. In the lessons of this course you will find practical recommendations for setting up advertising, as well as all the necessary information for this.

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What Will You Learn?

  • Run ads on Facebook and Instagram
  • create an advertising account
  • understand the structure of the advertising account
  • determine types of advertising campaigns
  • set up advertising targeting
  • create advertising creatives
  • understand online advertising performance indicators

Course Content

Introduction

  • Introduction
  • Creating an advertising account
  • Advertising account structure
  • Types of advertising campaigns
  • Ad groups: name, budget and launch time
  • Ad group: targeting (geolocation, demographics, interests)
  • Ad group: placements
  • Creating an advertisement
  • Advertising effectiveness indicators

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