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Marketing analytics. How to increase business profitability!

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Marketing analytics. How to increase business profitability!

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About Course

Analytics is the pulse of marketing. Everything is measured, everything is measurable. Using the Google Analytics tool and call tracking system, you can clearly understand who your client is, how to improve your website, and which traffic sources provide the optimal effect.

What Will You Learn?

  • Understand what marketing analytics is and what problems it solves
  • Manage marketing and make the right decisions based on data
  • Analyze the market and competitors
  • Work with reach and conversion metrics
  • Work with Google Analytics
  • Collect data correctly using data analytics services
  • Create data streams
  • Install GA4 on the site
  • Make basic GA 4 settings
  • Set up events and goals
  • Link Google Analytics and Google Ads accounts
  • Work with basic GA4 settings
  • Work with the Research tab
  • Work with GA 4 advanced settings
  • Work with the E-commerce module
  • Track the effectiveness of advertising campaigns in Google Ads

Course Content

Introduction to Marketing Analytics

  • Introduction to Marketing Analytics
  • How to Learn Effectively on the Udemy Platform?
  • Types of marketing analytics. Three levels of analytics.
  • Practical lesson. Marketing analytics checklist
  • Problems solved by marketing analytics
  • Hands-on: Google Analytics Overview

Data-Driven Marketing Management

Market and competitor analysis

Installing Google Analytics 4 on the site

Basic settings of Google Analytics 4

Basic reports

Reports and studies

Advanced settings in Google Analytics 4

E-commerce

Tracking the effectiveness of advertising campaigns in Google Ads

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