Inspiration for everyone

About Course

The skill of creative thinking is not only for a select few, the so-called “creatives,” but it is necessary for everyone who wants to work effectively, come up with inspiring projects, live consciously, cheerfully and with benefit to others. Despite popular belief, everyone has creativity, you just need to find the key to it. There is a sequence of actions that helps awaken your inner innovator, even if you thought you had the most uncreative profession in the world. This sequence of actions constitutes the design thinking method. We will introduce you to a set of tools that can be used to solve any problem, from routine to strategic.

design thinking method based on local and foreign cases
understand the pain and needs of other people
conduct qualitative research
identify open niches in the market
create “empathy maps”
turn problems into opportunities
generate ideas and conduct brainstorms
come up with ideas for a startup or expansion of an existing business
test ideas for success with minimal losses
storytelling basics

Course Content

Introduction

Do you consider yourself creative?
Introduction to the online course
About Us
Course Rules
Project log

Empathy

Finding inspiration
Choosing a case
Your audience
Determining your audience
Observation
Tips for observation
Pillpack case
Interview
Interview tips
Empathy
Conducting interviews
Secondary research
Podcast: BLVDx Case
Podcast: How to develop intuition

Problem Definition

Generation of ideas

Questions
Tips for Questions
Generating questions
Brainstorm in the group
Group brainstorm rules
Brainstorm individual
Tips for brainstorming
Case Xstat
Conducting a brainstorm
Generation of ideas
Ideas
Choosing an idea
Podcast: Case Repair

Prototyping

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