Facebook and Instagram Advertising Strategies: A Comprehensive Guide with Step-by-Step Instructions

About Course

Advertising on Facebook and Instagram is an effective SMM promotion tool. This course will help you learn how to set up Facebook and Instagram ads from scratch and stay on budget. Now you don’t have to be afraid of Meta Ads Manager. You will increase sales, get new leads, increase reach and traffic to your site. The course contains basic knowledge on setting up targeted advertising on Facebook and Instagram, perfect for those who want to understand the topic and effectively launch their first advertising campaigns.

Understand how the ad auction works on Facebook and Instagram
Run ads yourself using Facebook Ads Manager
Create an advertising account and Facebook Bussines Manager
Choose the right advertising objective for your business
Create custom audiences and work with the detailed targeting tool
Set up Facebook Pixel
Analyze advertising effectiveness for better results

Course Content

What is TikTok?

Introduction. History of TikTok
How the TikTok platform works
How users behave on TikTok
Who is TikTok suitable for

Account creation

What to post on TikTok?

TikTok Trends

Promotion on TikTok

Content Marketing on TikTok

Analytics in TikTok

Additional materials. Advertising on TikTok

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