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Email marketing. Increase your sales through mailings!

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Email marketing. Increase your sales through mailings!

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About Course

Email marketing is one of the most effective online marketing tools. It allows you to increase the number of orders on the site, transform potential customers into active buyers, communicate with customers and build their loyalty to the company.

What Will You Learn?

  • Why does a business need email marketing?
  • Create a customer database
  • How and why you need to comply with the GDPR and Privacy Policy
  • How to use different types of letters
  • How to shard a database
  • What are the basic elements of an email
  • How to send your first email using SendPulse
  • How to create a subscription form in SendPulse
  • How to avoid emails getting sent to spam
  • How to measure the effectiveness of email marketing
  • How to work with Google Postmaster
  • How to Create UTM Tags with URL Builder and Shorten Links with Bitly
  • How to Create Automated Message Chains Using SendPulse Chatbot Builder

Course Content

Introduction to Email Marketing

  • Introduction to Email Marketing
  • A Step-by-Step Guide to Implementing an Email Marketing Strategy
  • Key benefits of Email marketing
  • How to Learn Effectively on the Udemy Platform?

Competitive analysis in the Email marketing niche.

Spam or Email Marketing ?

Subscriber base segmentation.

How to create a letter that will not end up in spam, but will bring sales?

How to measure the effectiveness of email marketing.

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