Communication with the audience is the key to successful promotion on social networks. If you don’t know how to communicate with your audience, then all the work you put into creating content and launching advertising may be in vain. Page moderation is one of the most important components of SMM promotion. This course will help you learn how to properly communicate with your audience on social networks: increase sales, work with negative comments, turn negative users into positive and make your customers fall in love with you. The course contains basic knowledge of communicating with audiences on social networks, as well as an analysis of practical tools for moderating Facebook and Instagram pages.