Customer needs and habits are changing rapidly, posing new challenges for marketers. In 2021, 90% of marketers say content marketing is the most effective tactic for attracting customers. Among those companies already using content marketing, 75% have increased their budgets for content discovery and creation.
According to Smart Insights, 500 hours of content are uploaded to YouTube, 78 million posts are published on WordPress, and 350 million tweets are tweeted on Twitter in one minute. To survive in this competitive environment, you need a canonical content marketing strategy that will increase business efficiency and the loyalty of your customers.