Analytics and Data Science for Managers and Humanists

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Analytics and Data Science for Managers and Humanists

About Course

The course very gradually, from simple to complex, immerses professionals from non-technical sciences (management, business, humanities, linguists, psychologists, sociologists, cultural scientists, economists, political strategists, criminologists, etc.) into the exciting digital world of statistics and probability – and will help you easily navigate, use and not be afraid

The course is also suitable for engineering professionals who have not studied data analysis, but want to understand it – without unclear formulas and cumbersome calculations

The course is based on the most modern materials that were taught in MBA programs and used in various projects (marketing and sociological research, personnel research, opinion polls, development of psychodiagnostic tools and tests, analysis and forecasting, reorganizations, staffing, remuneration, etc. .)

The course material is sufficient for a beginner (a student or a specialist encountering statistics for the first time) to take his first steps in summarizing statistical data and searching for hidden patterns, while experienced professionals systematize knowledge and also look from a different angle at effective application in management decisions even such basic things as descriptive statistics (mean, median, quartiles).

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What Will You Learn?

  • Combine business and professional intuition with data analysis, build hypotheses and test them
  • Modern methods of statistical analysis in practice and real data
  • Find and see hidden patterns in data
  • Analyze large volumes (arrays) of data
  • Make probabilistic forecasts and build predictive models
  • Extract knowledge and information for decision making from numbers
  • Excel's top business features for most business needs
  • Modern simple OFFICIAL free statistical package for data analysis (analogous to commercial SPSS - consider that you have mastered SPSS at the same time)

Course Content

PROLOGUE

  • What is this all about? A couple of slides for dummies”
  • Introduction from the author
  • Just stopping by to inquire?
  • How will we learn

MISCELLANEOUS RESERVATIONS

INTRODUCTION TO STATISTICAL ANALYSIS – Basic Concepts of Statistics

FORMATION OF A DATA ARRAY

NOT FOR ANALYTICS, BUT TO HELP FOR WORKING WITH ARRAYS. EXCEL MIDQUEL…

DESCRIPTIVE STATISTICS

ANALYTICAL STATISTICS: WHAT IS IT ABOUT?

ANALYTICAL STATISTICS: COMPARISON OF DIFFERENCES IN GROUPS (SAMPLES)

ANALYTICAL STATISTICS: HIDDEN RELATIONSHIPS BETWEEN VARIABLES

ANALYTICAL STATISTICS: CLASSIFICATIONS OF OBJECTS/CASES

NEWSpeak REVIEW: MACHINE LEARNING, BIG DATA, ARTIFICIAL INTELLIGENCE

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