The Google Analytics course is for those who want to master one of the most popular web analytics systems on the market.

In the first part of the course, you will learn the basics of working with Google Analytics and Google Tag Maanger, including the main concepts and terms that are used in the system, as well as how to create your own Universal Analytics and Analytics 4 accounts and set up goals.

You will learn how to view and analyze standard reports in Google Analytics and how to use this data to improve your marketing campaigns. And also learn how to create your own studies in Google Analytics 4.

In addition, you will explore other new features and capabilities available in Google Analytics 4. There are many screencasts in the course, repeating which you can easily set up your account.

This course is suitable if you have your own website and want to collect and analyze data about visitors to your resource and improve it.